Marketing & Communications Specialist

Marketing & Communications Specialist

MISSION

Support the marketing team by building and maintaining full communications timelines and executing associated promotional efforts for assigned events, covering website content, email, SMS, social media, offsite activations, and beyond. Ideate and execute event campaigns through close collaboration with internal event teams, event partners, and talent. Other responsibilities include supporting the Lead Communications Specialist and Senior Specialist- Media & Advertising to identify tentpole campaign moments and uphold and implement Event Marketing Plans. Act as the day-to-day event expert on all things marketing and communications.

DESCRIPTORS

Supportive, Detailed, Engaging, Strategic, Message, Clarity, Creative, Self-Starting, Organized

RESPONSIBILITIES:

EVENT Responsibilities

  • Each marketing team member is assigned ownership of 5-6 events
  • Lead marketing conversations in internal and external Event Huddles
  • Act as the primary marketing contact for event partners, proactively keeping partners updated on marketing campaign ideas, performance, and decisions.
  • Build, manage, and maintain the event Communications Timeline for assigned events (all website, email, SMS, and social media messaging)
  • Build, manage, and maintain the event Marketing Plan for assigned events (paid media, promotions, PR, on site and other host/talent campaigns)
  • Coordinate content capture opportunities to support marketing efforts for assigned events including planning, logistics, execution, and delivery
  • Evaluate marketing plans with marketing team members based on their area of focus and expertise
  • Regularly evaluate, refine, and maintain all event assets, content, communication, and websites to ensure consistency and strength of tone and voice, often in collaboration with the Community Experience Specialist
  • Connect with host and/or primary talent marketing teams to coordinate joint promotion of all event milestones, especially those related to launch

DEPARTMENT Responsibilities

  • Manage day-to-day social media channels for assigned events which may extend beyond the event assignments noted above to Sixthman general channels. The day-to-day social media management will include execution as well as campaign coordination with hosts if no standalone social media channels are being utilized for an assigned event
  • Grow and maintain all related social media followings and connected audiences for events with standalone channels
  • Help to develop and execute strategy to activate all comms for assigned events from launch through landing and renewal (as applicable)
  • Collaborate on social media and comms planning with department lead and assigned event Community Experience Specialist
  • Develop compelling copy paired with industry-leading creative assets to effectively communicate the event offerings, showcase the overall value proposition, and engage the community in a two-way conversation
  • Master SMS and Social CRM platforms to build, execute, and evaluate the most effective social media campaigns and approach event by event
  • Assist Lead Communications Specialist with email creation, build, and execution as needed
  • Deliver paid media assets to spec and on time to Sr Specialist, Media & Advertising to implement successful paid advertising campaigns
  • Utilize tech stack to suggest more personalized communications with guests and potential guests with the goal of enhancing their overall experience with Sixthman and ultimately moving cabin inventory
  • Contribute to company-wide seasonal marketing initiatives that span multiple events, provide guidance for relevant events, and execute those campaign needs on time and within budget

SAILING Responsibilities

  • The Marketing Specialist will sail on assigned events as needed, or about 5-7 events per calendar year, serving in a Marketing role onboard
  • Develop an onboard photo/video shot list and content plan with the Marketing Manager and Lead Communications Specialist that showcases each event in the moment, prepares the Event Team to launch next steps after sailing, and sets the event (and Sixthman) up for success for future promotions.
  • Act as the Sixthman liaison for onboard press, media, and influencers, ensuring they receive credentials, manage their coverage and interview requests, and provide an excellent experience onboard.
  • Lead and facilitate onboard media team, introducing new content teams to embark, onboard, and disembark processes, working to secure necessary approvals, and communicating with NCL onboard team

OTHER Responsibilities

  • Advance Sixthman’s show & tell marketing approach and best practices for utilizing photo and video assets
  • Master Sixthman’s digital photo and video asset management systems
  • Additional projects and duties as assigned


QUALIFICATIONS AND EXPERIENCE

  • Bachelor's degree required (or equivalent experience)
  • 3-4 years of relevant experience with a focus in marketing and promotions, social media, and content creation
  • Experience with Salesforce (or comparable ESP), SMS, CDP, SMMS, and other communications and audience management platforms is a plus
  • Experience with project management platforms like Monday or Asana
  • Social Media expert familiar with best practices across all channels, including (but not limited to) Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, and beyond
  • Ability to professionally and efficiently interface with partners and talent
  • Must have extraordinary verbal, written, and interpersonal skills
  • Strong analytical skills and problem-solving abilities
  • Detail-oriented with high accuracy and ability to multitask
  • Ability to work under pressure with a strong sense of urgency and adapt to challenges, both known and unknown
  • Must have a collaborative approach to tackling opportunities and challenges

DISCUSSIONS YOU LEAD

Event Marketing Strategies,Planning, and Implementation, Communications Timelines, Promotions and Marketing Activations, Overall Event Brand Voice, and Social Media Campaigns for assigned events.

WHO LEADS YOU

Marketing Manager


APPLY HERE: https://sixthman.bamboohr.com/careers/116?source=aWQ9MjQ%3D

 

 

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